Download Resume and Portfolio (pdf).
Summary
Experienced product innovation manager, I managed the Asia-Pacific innovation program for business segments; hospitality, industry and homes.
Created and delivered propositions for new products or services. I initiated projects, managed project budgets, managed cross-functional teams and activated lead-customers to speed up time to market and end-to-end integration.
I have also managed pricing for a 300M EUR product portfolio. I improved the portfolio and gross margins with new pricing methodologies, analysis and competence development.
I explore and deliver a product portfolio that drives sales and customer success through product- market fit and innovation.
RESUME
Innovation manager | co-founder, LUXBALANCE, HONG KONG 2019-present
Responsibilities
Member of Management Team at LUXBALANCE.
Marketing innovation manager, DESIGN INDULGENCE, HONG KONG 2016-2019
Responsibilities
Marketing and project management at Design Indulgence.
Key projects:
Sound Art-Works: a design proposition to create crafted moments of beauty.
American Audio YOU: a multi-room wireless speaker product family to affirm that ‘anytime with music it is better’.
HomeAudio products were shown at the CES, NAMM and HES.
Segment innovation manager and Project manager, PHILIPS, SHANGHAI, CHINA 2012 – 2016
Responsibilities
Identify and develop new system-, service- and product-portfolio for new markets with sales potential of 5M-25M EUR and drive a regional innovation program targeting 100M EUR sales value.
Create and test new product propositions based on business needs and people needs combined with technology- and science-developments. Ensure implementation into global product portfolio to achieve commercial growth objectives.
Plan all aspects of product innovation development, including market-understanding, co-creation, competitive analysis, budget, product differentiation and algorithm design, resource allocation and time horizons for each task.
Manage and mentor a team of 7 scientists, hardware engineers, software engineers, designers through product development, testing, and launch cycles.
Manage key-account as a partner in innovation in order to build truly end-to-end propositions, speed up time to market and achieve strategic business objectives.
Annual Business-Market strategy: Provide marketing innovation inputs for yearly and three-yearly strategic plans in key business segments. Develop business cases for innovation, understand business value and attractiveness of need-spaces, propose projects and align with business stakeholders.
Key projects:
System portfolio innovation: created new benefits with light to help people sleep better. Initiated partnership on innovation project with Starwood Hotels & Resorts – the world largest hotel chain. Created a strong market-pull from hotel chains worldwide. Report to Chief Strategy and Innovation office for key milestones
Service innovation: Developed the global standard for business case proposal methodology for large professional service projects, selling Light as a Service (LaaS). These projects have an average sales value of 0.5-5M EUR. It helped Philips to be more data centric using multi-phase planning, financial modelling, risk analysis and visual dashboards.
New product category: In a saturated market, developed a new product category for Industrial lighting and made Philips the first-mover to introduce the category to the market. The concept was productized and sold to carmakers such as BMW and AUDI. The sales target was set at 100K pcs and resulted in 10% higher gross-margins than average.
Created strategic insights to develop market leadership: Lead many market understanding and voice of customer research. Understand end-user and stakeholders needs by interviewing architects, property developers, facility managers, end-users. Using design thinking tools such as observations, context mapping and experience flows to develop and craft insight platforms. Worked on multiple projects e.g. Philips HUE (first IoT light-bulb), schools, offices and retail.
Pricing Officer, PHILIPS PROFESSIONAL LIGHTING ASIA PACIFIC (2011-2012)
Responsibilities
Manage a >10.000 SKU portfolio with 300M EUR sales for Asia Pacific to support growth objectives and report directly to the head of marketing at the regional business unit. Recommend sales and marketing actions on new product development
Develop pricing methodologies for more value-added innovations and develop business cases for innovation
Key projects
Portfolio management and segmentation: Propose and recommend portfolio enhancements and business plans. Initiated and transformed the largest business segment into a needs-based segmentation with clear translation of benefits, monetary value of those benefits, features and specs on product.
Improved gross-margins with low single digit percentage in this business through better value-based pricing strategies for our products and pricing analysis on key-runner products, top 50-customers and channels.
Build pricing capabilities in the organization by conducting workshops within marketing curriculum. Trained all marketers in Lighting China and ensured pricing was embedded in End-to-End business plans
Philips is a technology company with >$20bn sales and 105.000 employees. It is the world’s largest in lighting industry and in a number of healthcare and consumer lifestyle domains.
Innovation Consultant, NBDA ASIA, SINGAPORE, 2010 – 2011
Responsibilities
Develop business audit tool for innovation consulting business, focusing on Singapore SMEs.
Key project:
Developed ‘Innovation Tool & Handbook for SMEs’ in collaboration with the largest association for SMEs and over 10 SMEs in Singapore and SPRING Singapore, which is a government agency under the Ministry of Trade and Industry. The tool and methodology has been instrumental to accelerate growth and innovation for clients in retail and manufacturing.
NBDA is an Innovation Consultancy and a top consultancy for Singapore SMEs
VARIOUS PROJECTS:
- Market analysis and development for a new retail format for automotive (Singapore, 2017)
- Manage collaboration with University to create benefits for people with air (Netherlands, 2017)
- Manage app development for contacts-journal app and Air Quality Index app (Netherlands, 2016)
- Develop new ways of interaction for IoT (China, 2015)
- Develop wearable light concept (finalist in innovation competition, China, 2013)
- Business- and scenario planning for high-growth SME (Netherlands, 2008)
- Market exploration of residential real-estate in Ukraine for Dutch private investors (Ukraine, 2008)
- Business planning and internal control assignments at SME (Curaçao and United Kingdom 2007)
Specialization: Business development/ Innovation management
Appointed member of program committee, advised faculty board about study-programme to ensure that quality- and accreditation standards were reached.
Bachelor of Economics, Hanze University of Applied Sciences, Netherlands 2004– 2008
Specialization: Finance & Accounting
Elected student members at the faculty council, representing 650 students. Assessed and approved faculty strategy. Enabled changes to make programs more international.
LANGUAGES:
Dutch (native)
English (professional)
Mandarin (beginner)
PATENTS & AWARDS
PATENTS: co-inventor to make lighting installation and maintenance easier (2014); co-inventor for sleep and wake-up scenes (2015), co-inventor for personal circadian rhythm device (2016)
OTHER AWARDS: “role-model” at Philips in past 3 years, “exemplary project management skills”
FITNESS & PROPRIETY
Allowed to supervise policy of financial institutions in the Netherlands according to the Central Bank and ministry of Justice.
Present council member at Univé. Approve the annual financial reports and appoint board members and board of directors.
The 20 council members represent one million members at a Dutch insurance cooperative.
PERSONAL
Strong conceptual thinker with analytic background to drive decisions based on solid business rationale
Effective communication skills with ability to get things done
• I take ownership and deliver upon my professional commitments.
• I am eager to win: Ability to learn new things and achieve goals.
• I team-up to excel: Able to start and lead teams in any setting, across organizations, functions and markets. I establish good work-based relationships with all stakeholders
• I act with integrity.
CAPABILITIES AND SKILLS
MARKETING/ FINANCE
Portfolio & Product management
- Business planning
- Product management
- Market and user research
- User experience research & design (UX)
- Develop Business case
- Pricing management (pricing setting, strategy, analysis)
- Service profitability and risk analysis
MARKETING/ CONSULTING
Innovation management
- Develop strategic end-user insights
- Create New product Roadmap
- Create pilot projects
- Identify partners in innovation
- Manage claim-development and design
- Drive Design Thinking methodology
- Explore new value-spaces and emerging technologies
- Program management for attractive innovation portfolio
MANAGEMENT
Project management
- Start and execute projects using agile-, lean-, scrum- and traditional project management methodology
- Organize and manage work-packages
- Manage competence and resource
- Manage stakeholders
- Manage risks and mitigate risks
- Manage global and cross functional teams