Voice of the customer research
From strategic insights to market leadership

5 year segment innovation plan
Professional Lighting

My role
Conduct voice of the customer research and craft strategic insights that help to win market leadership.
Conduct ethnographic research, on-site visits and engage with architects and designers to understand design intent, conduct end-user observations and research. Lead cross-functional workshops in which we inspire, create and conclude on 5 year innovation plan.

Impact
Strategic insights to win market leadership
Defined 5 year innovation plan